Privacy Policy

Effective date: November 27, 2025

Golden Era Life (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, and related services (collectively, the “Service”). By accessing or using the Service, you agree to the terms described in this Privacy Policy.

1. Information We Collect

We collect information you provide directly and information collected automatically when you use our Service.

Account Information: name, email address, phone number, delivery address, and password when you register or place orders.
Order & Payment Data: order history, items purchased, transaction details, billing address, and payment instrument identifiers (note: we do not store full card information — payments are processed via third-party payment providers).
Device & Usage Information: IP address, device identifiers, browser type, operating system, pages visited, search queries, and interaction data.
Location Information: approximate or precise location (with your permission) to provide delivery and location-based services.
Communications: copies of messages between you and our customer support, and other communications you send to us.

2. How We Use Your Information

We use information for the following purposes:

To provide, operate, and maintain the Service, including order fulfillment and delivery.
To process payments and prevent fraud.
To communicate with you about orders, account activity, offers, and updates.
To personalize your experience and provide product recommendations.
To improve our products, services, and customer support through analytics and research.
To comply with legal obligations and resolve disputes.

3. Legal Basis for Processing (where applicable)

If you are located in a jurisdiction that requires a legal basis for processing personal data (for example under the GDPR), our legal bases include processing to perform a contract with you, compliance with legal obligations, our legitimate interests (such as improving the Service and preventing fraud), and where you have given consent.

4. Sharing and Disclosure

We may share your information with:

Service providers and partners who perform services on our behalf (payment processors, delivery partners, analytics providers, customer support vendors).
Third parties to comply with legal processes or enforce our terms of use.
Acquirers or other parties in connection with a merger, acquisition, or asset sale (with notice to users where required).
With your consent or at your direction.

5. Cookies and Tracking Technologies

We and our partners use cookies, web beacons, and similar technologies to collect information about your activity on the Service. These technologies help us provide, analyze, and improve our services. You can manage cookie preferences through your browser or device settings; however, disabling certain cookies may affect the functionality of the Service.

6. Third-Party Links and Services

The Service may contain links to third-party websites and services that have their own privacy policies. We are not responsible for the privacy practices of those sites. Please review the privacy policies of any third-party service before providing your information.

7. Data Security

We implement reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet or electronic transmission is completely secure; we cannot guarantee absolute security.

8. Data Retention

We retain personal information for as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods may vary depending on the type of information and regulatory requirements.

9. Your Rights

Subject to applicable law, you may have rights regarding your personal data, including the right to access, correct, update, or delete your information, and to object to or restrict certain processing. To exercise these rights, please contact us using the contact details below. We may need to verify your identity before fulfilling your request.

10. Children’s Privacy

The Service is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us and we will take steps to delete it.

11. International Transfers

Your information may be processed or stored in countries other than your country of residence. We will take appropriate steps to ensure that such transfers are conducted in accordance with applicable data protection laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the Effective Date and, where applicable, notify you through the Service or via email. Continued use of the Service after changes indicates your consent to the revised policy.

13. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our data practices, please contact:

Email: privacy@goldeneralife.com

Address: Golden Era Life Towers, Business District, Mumbai, India